Kevin Harrington

Tag: Mars

  • Impending chocolate disaster

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    How odd, more than one person has suggested I blog about the fact the world is running out of chocolate. I can’t really add a lot to the news below. Read the extract and then click on the link to read the rest of this story. The world is running out of chocolate. In 2013,…

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    Kevin Harrington

  • London Marathon Marketing Winners

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    I wonder what the level of spontaneous recall there would be to the question, “Can you name three London Marathon sponsors.” I think I may have got two. With a little prompting, I would have got three. There is an impressive history of stable sponsorship for the London Marathon. The current sponsors, Virgin Money, have been…

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    Kevin Harrington
    Virgin-Money-Elliott-Castle

  • Brands as units of measurement

    The Mars bar used to often be a benchmark to compare pricing. The Mars bar price tended to vary with inflation and was therefore a good item to gauge relative prices. Today we are running out of noughts to use for some of the news items about the trillions of pounds of debt our nation and…

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    Kevin Harrington