Impending chocolate disaster
How odd, more than one person has suggested I blog about the fact the world is running out of chocolate. I can’t really add a lot to the news below. Read the extract and then click on the link to …
Tag: Mars
London Marathon marketing winners
I wonder what the level of spontaneous recall there would be to the question, “Can you name three London Marathon sponsors.” I think I may have got two. With a little prompting, I would have got three. There is an impressive …
Brands as units of measurement
The Mars bar used to often be a benchmark to compare pricing. The Mars bar price tended to vary with inflation and was therefore a good item to gauge relative prices. Today we are running out of noughts to use for …