Brands as units of measurement

The Mars bar used to often be a benchmark to compare pricing. The Mars bar price tended to vary with inflation and was therefore a good item to gauge relative prices.

Today we are running out of noughts to use for some of the news items about the trillions of pounds of debt our nation and banks have. So along has come a new measure to help us: the Tesco.

Using the Tesco as a standard unit (about £60bn) then:

  • The UK economy = about 24 Tescos
  • US economy = about 156 Tescos
  • Total UK government spending = about 11 Tescos
  • Total UK government debt = about 13 Tescos
  • Read all about this use of Tescos at the BBC website. A new definition of Tesco’s value?

    author avatar
    Kevin Harrington
    I’m a UK-based B2B marketing consultant, specialising in strategic advice for SME business owners. I bring extensive hands-on expertise to every client engagement. Senior leadership roles across technology, media, payments, and publishing have shaped my practical approach. Highlights include serving as Chief Marketing Officer at The Panoply plc (now TPXimpact), Chief Commercial Officer at Tungsten Network, and Global Marketing Director at BBC Worldwide. Over the years, I’ve guided numerous SMEs through transformation and value creation. Helping businesses evolve and thrive is a genuine passion. Practical marketing insights and succession planning strategies are at the heart of what I do, as I believe growing a business’s asset value should be a rewarding and positive journey for every entrepreneur.

    Comments

    Leave a Reply

    Your email address will not be published. Required fields are marked *