Tag: Tesco
Slippery On-Pack Promotions: A Consumer’s Frustration
Frustrated with expired on-pack promotions? A personal rant on how brands like Tropicana risk damaging trust by pushing promotions already out of date.
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When Brands and Parties Vanish: The Recovery Dilemma in Modern Marketing
I’ve spent decades watching brands rise, stumble, and occasionally claw their way back to relevance. But what fascinates me most is the difference between how commercial brands and political parties handle their darkest moments. Take the Conservative Party’s spectacular collapse in 2024 – they didn’t just lose an election, they virtually disappeared from public consciousness…
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Unhelpful Price Information in Tesco
Following on from my post about Unhelpful Price Information in Sainsbury’s, I thought I should point out that Sainsbury’s aren’t alone. Here is an example from Tesco. This relates to their Club Card pricing. Price Weight Price per kilogram £5.20 550g £9.46 (it should be £9.45) £4.20 350g £12.00 £3.00 with Clubcard 350g Not stated…
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Internet of Things Kettle
On the basis that you are best off ignoring the 1 star and 5 star reviews it appears that no one has an opinion about this iKettle. The promoted benefits are: I’m not sure that would make me buy this wifi kettle for £95.00 but I’d happily receive it as a gift. Source: Tesco iKettle Wi-Fi…
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Ten brands that gain the most admiration from marketers
Marketers might have different priorities from members of the public when it comes to admiring businesses and brands, but according to a new list of the companies most respected for their marketing, those brands that please their customers are also the ones that most impress marketers. The brands most admired by marketers in the UK…
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My favourite marketing quote of 2011
Marketing have published their top ten quotes of the year. My favourite is from Sir Terry Leahy, former chief executive at Tesco. You have to break out of a straitjacket, one that is slowly wrapping around you in your organisation; how you see yourself, the world, business, customers. You’re framed by habit, by the budget,…
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