Ten brands that gain the most admiration from marketers

Marketers might have different priorities from members of the public when it comes to admiring businesses and brands, but according to a new list of the companies most respected for their marketing, those brands that please their customers are also …

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Tesco to roll out WiFi in UK stores

This is a positive and bold move from Tesco: they are set to roll out free WiFi across its UK stores, allowing users to compare prices and access Clubcard online while they shop. Shoppers will be able to compare prices …

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The Return of the Milkman?

Now here’s an interesting bit of repositioning: Milk & More. So what’s been the course of events: The milkman used to deliver to your door every day. Convenience stores started selling milk at lower prices than the milkman. Supermarkets started …

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Ocado and the Impact of Online Opinion

We have Tesco delivering to us on a fairly regular basis. No problems. Personally I enjoy physical food shopping at Waitrose. No problem; in fact the experience at Waitrose in Woodley on Christmas Eve was excellent. So I thought about …

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