Creative Similarity

It must be seen as really bad luck when you say ‘yes’ to your creative agency and get a TV ad delivered that uses exactly the same concept as another advert hitting the UK television screens.

The ads I’m talking of here are Age Concern featuring Brian Cox and that one with Keeley Hawes for Boots No7. They both use an actors image with changing voices. Spooky that they should both be on air at the same time.

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Kevin Harrington
I’m a UK-based B2B marketing consultant, specialising in strategic advice for SME business owners. I bring extensive hands-on expertise to every client engagement. Senior leadership roles across technology, media, payments, and publishing have shaped my practical approach. Highlights include serving as Chief Marketing Officer at The Panoply plc (now TPXimpact), Chief Commercial Officer at Tungsten Network, and Global Marketing Director at BBC Worldwide. Over the years, I’ve guided numerous SMEs through transformation and value creation. Helping businesses evolve and thrive is a genuine passion. Practical marketing insights and succession planning strategies are at the heart of what I do, as I believe growing a business’s asset value should be a rewarding and positive journey for every entrepreneur.

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