Tag: TV advert
IKEA: everything you need for bed
My favourite TV advert of the week: IKEA, everything you need for bed.
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Sony parodies ‘balls’ ad in Wimbledon campaign
Sony is revisiting its iconic “balls” TV ad in an online campaign to promote its 3D coverage of the Wimbledon finals. via Sony parodies ‘balls’ ad in Wimbledon campaign – Brand Republic News.
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The Return of the Milkman?
Now here’s an interesting bit of repositioning: Milk & More. So what’s been the course of events: The milkman used to deliver to your door every day. Convenience stores started selling milk at lower prices than the milkman. Supermarkets started selling milk at much lower prices than the milkman. Milk roundsmen see their business in…
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Creative Similarity
It must be seen as really bad luck when you say ‘yes’ to your creative agency and get a TV ad delivered that uses exactly the same concept as another advert hitting the UK television screens. The ads I’m talking of here are Age Concern featuring Brian Cox and that one with Keeley Hawes for Boots No7.…
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