Kevin Harrington

The Return of the Milkman?

milk bottles on a doorstep delivered by the milkman

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Kevin Harrington

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Now here’s an interesting bit of repositioning: Milk & More.

So what’s been the course of events:

  • The milkman used to deliver to your door every day.
  • Convenience stores started selling milk at lower prices than the milkman.
  • Supermarkets started selling milk at much lower prices than the milkman.
  • Milk roundsmen see their business in decline.
  • Tesco, Sainsbury’s, Ocado et al deliver milk and everything else they sell to your door.
  • Milk & More go on television with a swanky ad for the re-born milkman delivering groceries from a milk float.

The thing is the new milkman still looks like the expensive option. Correct me if I’m wrong.

Anyway, here is the advert which I quite like:

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Kevin Harrington
I’m a UK-based B2B marketing consultant, specialising in strategic advice for SME business owners. I bring extensive hands-on expertise to every client engagement. Senior leadership roles across technology, media, payments, and publishing have shaped my practical approach. Highlights include serving as Chief Marketing Officer at The Panoply plc (now TPXimpact), Chief Commercial Officer at Tungsten Network, and Global Marketing Director at BBC Worldwide. Over the years, I’ve guided numerous SMEs through transformation and value creation. Helping businesses evolve and thrive is a genuine passion. Practical marketing insights and succession planning strategies are at the heart of what I do, as I believe growing a business’s asset value should be a rewarding and positive journey for every entrepreneur.
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