Tag: materialism
How does marketing contribute to materialism and status-seeking versus generosity and community?
I’ve been professionally and academically involved in marketing for over 30 years; I’ve seen firsthand how marketing can influence consumer behaviour and societal values. There’s no doubt that marketing plays a significant role in shaping our attitudes towards materialism, status, and consumption. However, I believe marketing can also be a powerful force for good when…
Written by

