Kevin Harrington

Tag: Mercedes

  • Tactical advertising with style and humour

    , ,

    The CEO of Mercedes has just retired. BMW hired an actor who looked like him and made this advert. This is a really good piece of opportunistic marketing by BMW.

    Written by

    Kevin Harrington

  • Hailo take on Uber

    Following London’s black cabs attempt to bring the capital city to a halt with their protest against Uber, Hailo have announced that they are introducing an executive car alternative to the world famous black cab. This service is called HailoExec. Here’s their message: Hailo is introducing a brand new service for passengers. HailoExec is a high-end car option which…

    Written by

    Kevin Harrington