Kevin Harrington

Tag: planning

  • I Told You It Was Viable

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    One of the funniest things I’ve witnessed in an owner-managed business (OMB) was the Managing Director being presented with an idea that had been worked up into a plan. All the hard work that went into it proved the plan should not go ahead. This was evident from the Excel spreadsheet that showed the proposed…

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    Kevin Harrington
    laptop on a table

  • Strategy and tactics

    Really, it has been a good day. But to help me remember, lest I get led astray: Strategy 1. Alternative chosen to make happen a desired future, such as achievement of a goal or solution to a problem. 2. Art and science of planning and marshalling resources for their most efficient and effective use. The…

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    Kevin Harrington

  • Buying better for a greater ROI

    Get the buying process right and your promotions and incentives will win over consumers. Promotions and incentives are big business. Motivating consumers with on-pack promotions, merchandise, vouchers or money off coupons, continue to play an important role in the marketing mix. In fact, the size of the motivation market in the UK is worth about…

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    Kevin Harrington