One of the funniest things I’ve witnessed in an owner managed business (OMB) is the Managing Director being presented an idea that had been worked up into a plan. All the hard work that went into it proved the plan …

I told you it was viable Read more »

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Really, it has been a good day. But to help me remember, lest I get led astray: Strategy 1. Alternative chosen to make happen a desired future, such as achievement of a goal or solution to a problem. 2. Art …

Strategy and tactics Read more »

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Get the buying process right and your promotions and incentives will win over consumers. Promotions and incentives are big business. Motivating consumers with on-pack promotions, merchandise, vouchers or money off coupons, continue to play an important role in the marketing …

Buying better for a greater ROI Read more »

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