Tag: QR
You see, QR codes are useful
I keep seeing QR (quick response) codes being used in ways that really dont seem to make a lot of sense; a 48 sheet poster site by a dual carriageway is one of my favourites. I’ve no idea how I could have safely scanned that. The origins of QR codes is the motor manufacturing industry.…
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Top 14 things marketers need to know about QR codes
Here’s a course on tools, tactics, and best practices to confidently help you jumpstart a 2D barcode marketing campaign. via Top 14 Things Marketers Need to Know About QR Codes
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Volvo, stick to what you are good at
Volvo, at the recommendation of their agency Mindshare, has started a campaign to annoy potential customers right across Europe. Well done. I say this based on my recent experience. The essence of the campaign is a Quick Response (QR) mechanism. This uses a 2D barcode on print advertising. The Swedish car maker’s Ice White campaign…
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