Tag: sales promotion
The Earliest Known Sales Promotion in the UK
The earliest known sales promotion in the UK can be traced back to 1477, when William Caxton created what is considered the first printed advertisement in the English language[1][2][3]. This groundbreaking piece of marketing history involved Caxton promoting his publication of the “Sarum Ordinal” (also known as the “Pyes of Salisbury”), which was a handbook…
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A Curious Case of Chocolate and Promotions
I recently bought a chocolate bar, my favourite kind. The on-pack redemption promotion didn’t influence my purchase, but as a marketer with a keen interest in sales promotions, I decided to try it. Accessing the promotional website was a bit of an adventure. It took three attempts to successfully scan the QR code, which was…
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Self-Liquidating Promotions
A self-liquidating promotion is a sales promotion technique where the revenue generated from the promotion covers its costs, making it budget-neutral or profitable for the brand running it. The main ways self-liquidating promotions work: Some examples: The key is structuring promotions so consumer spending offsets the brand’s costs. This makes them sustainable long-term.
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The Gift of Divorce
To support the opinion that you can get vouchers for anything…it appears you can now get a divorce voucher. Lloyd Platt & Company, a London law firm, are offering gift vouchers so that you can ‘gift divorce’ to a friend. The firm’s founder, Vanessa Lloyd Platt, said she had been amazed at the response (just…
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Buy your Levi jeans on credit
Levi Strauss & Co has decided to offer credit to people wanting to buy a pair of its famous blue jeans in India. “Levi’s is an extremely aspirational life-style brand in India. A large portion of our consumers would love to access Levi’s more frequently than they currently do,” said Shumone Chatterjee, managing director of Levi…
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How to increase your profits
Ignore sales promotions, put your prices up and most customers probably don’t care…assuming they notice. The “big four” of supermarkets, Asda, Tesco, Morrisons and Sainsbury’s, have increased the number of £1 promotional price tags 150% over the past year. This compared with a 6% increase in their general promotions, according to a report compiled on behalf…
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