Kevin Harrington

Buy your Levi jeans on credit

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Kevin Harrington

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Levi Strauss & Co has decided to offer credit to people wanting to buy a pair of its famous blue jeans in India.

“Levi’s is an extremely aspirational life-style brand in India. A large portion of our consumers would love to access Levi’s more frequently than they currently do,” said Shumone Chatterjee, managing director of Levi Strauss India.

This sounds a bit shocking to me:

  • Is this the right thing for a fashion brand to do?
  • Given the problems debt has given the world in the last year, why would Levi want to land in the middle of this?
  • Surely it would make more sense for consumer retail brands to deliver the credit offer? I’m assuming here that the offer is being made direct from Levi outlets.

Read the full news article  on FT.com.

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Kevin Harrington
I’m a UK-based B2B marketing consultant, specialising in strategic advice for SME business owners. I bring extensive hands-on expertise to every client engagement. Senior leadership roles across technology, media, payments, and publishing have shaped my practical approach. Highlights include serving as Chief Marketing Officer at The Panoply plc (now TPXimpact), Chief Commercial Officer at Tungsten Network, and Global Marketing Director at BBC Worldwide. Over the years, I’ve guided numerous SMEs through transformation and value creation. Helping businesses evolve and thrive is a genuine passion. Practical marketing insights and succession planning strategies are at the heart of what I do, as I believe growing a business’s asset value should be a rewarding and positive journey for every entrepreneur.
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Comments

One response to “Buy your Levi jeans on credit”

  1. Katie Fitzgerald

    Hi!

    I write for AnxietyIndex.com. We just published our Quarterly report – a Hall of Fame edition in which we included the Levi’s campaign. Just saw your post about it and wanted to pass along the link. If you have any opinions about the other brands we put in the report, agree/disagree, please drop a line in our comment box.
    http://bit.ly/i9rP0

    Cheers!

    Katie

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