Tag: sales strategy
B2B Payment Terms: The Hidden Competitive Advantage
Understand why 86% of B2B buyers prioritise payment terms when choosing vendors and how marketing teams can leverage this overlooked competitive advantage.
Written by
B2B Marketing Should Lead Product Development (Not Sales)
Why B2B marketing should lead product development instead of sales. Research-backed strategies for SMEs to unlock 5% profit growth through restructuring.
Written by
Stop the B2B Marketing Madness: Why Cold Outreach is Dead
B2B cold outreach is failing spectacularly. With 2% success rates & buyer fatigue rising, it’s time to focus on relationship building over bombardment tactics.
Written by
The Magic of £x.99 Pricing: A Deep Dive into Its Origins, Benefits, and Drawbacks
It’s a fascinating topic: the £x.99 phenomenon. This pricing strategy has been a staple in the retail industry for decades, and its origins, benefits, and drawbacks are worth exploring. So, let’s look at £x.99 pricing. Origins of £x.99 Pricing The practice of pricing items just below a round number, such as £9.99 instead of £10,…
Written by
