Tag: sales

I’ve just spotted this video from my good friend Neal Gandhi @nealgandhi Pay more, sell more, get happier customers…hear the opinions in this short film that advocates the living wage. It’s a short film showing that paying a living wage improves …

Why the living wage makes sense Read More »

Tagged with: , , , , , ,

I lost in the vote for a public debate last week. It was a great fun event though and the experience reminded me how rare the opportunities for a good, robust, debate come up. The next day I realised there …

Debate lost, lesson learnt Read More »

Tagged with: , , , , , , , , , , , , , ,

This video of Andy Street, Managing Director of John Lewis, is an excellent example of a business leader communicating clearly and with purpose. He comes over as in control, believable and trustworthy – three attributes missing from many MDs or CEOs. …

John Lewis managing director Andy Street Read More »

Tagged with: , , , , , , , , ,

On a scale of 1 to 10 how shabby do you think it is when a business sends a Christmas card with a full-on sales message printed in it? Click on the image to to see the card from Staples …

Have a Staples Christmas Read More »

Tagged with: , , ,

Here are some of the facts I talked about last Friday at our Business Gets Mobile event. Retail sales via smartphones and tablets have more than doubled to £8.2 bn in 2013, accounting for 18% of total UK e-commerce sales. …

Business Gets Mobile Read More »

Tagged with: , , , , , , , , , , , , , , , , , , , , , , , ,

This is a rather compelling argument from those people at TippingPointLabs: $270 per customer, or $52,000 … which would you prefer?   Converting people from conventional approaches and traditional media can be a challenge. But if your business is built around …

How much do you want to pay for a new customer? Read More »

Tagged with: , , , ,

Sometimes staff and team incentives have a negative impact…

Tagged with: , , , , , , ,