Tag: sales
What Came First, Marketing or Sales?
There has always been some form of “marketing” and “sales” as long as humans have exchanged goods and services, but the formal development of marketing as its own discipline occurred after the Industrial Revolution. Here’s a brief overview: So in summary, basic selling predated marketing, but modern formalised marketing practices emerged later to support higher…
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Exploring Business Frameworks: 7Ps, 4Cs, and 5Ps
Most of us love frameworks and processes to understand concepts and to run our businesses more effectively. While the 4Ps of marketing (product, price, place, promotion) are a popular framework within the marketing discipline, there are similar frameworks for other aspects of business and sales. These frameworks provide a structured approach to analysing and managing…
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The Inseparable Relationship: Sales as a Component Part of Marketing
Sales and marketing are two distinct functions within an organisation, each with its own set of goals and responsibilities. However, a closer examination reveals that sales is an integral component part of the broader marketing function. This article explores the interconnectedness between sales and marketing and highlights the reasons why sales should be considered an…
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Why the living wage makes sense
I’ve just spotted this video from my good friend Neal Gandhi @nealgandhi Pay more, sell more, get happier customers…hear the opinions in this short film that advocates the living wage. It’s a short film showing that paying a living wage improves businesses. Businesses that pay well enjoy higher sales through more customers returning more frequently and…
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Debate lost, lesson learnt
I lost in the vote for a public debate last week. It was a great fun event though and the experience reminded me how rare the opportunities for a good, robust, debate come up. The next day I realised there was quite a big learning point; perhaps content is not king. My able opponent was…
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John Lewis managing director Andy Street
This video of Andy Street, Managing Director of John Lewis, is an excellent example of a business leader communicating clearly and with purpose. He comes over as in control, believable and trustworthy – three attributes missing from many MDs or CEOs. Watch and enjoy as he summarises the JLP Christmas sales performance and the dangers of…
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