I’ve just spotted this video from my good friend Neal Gandhi @nealgandhi Pay more, sell more, get happier customers…hear the opinions in this short film that advocates the living wage. It’s a short film showing that paying a living wage improves …
Tag: sales
Debate lost, lesson learnt
I lost in the vote for a public debate last week. It was a great fun event though and the experience reminded me how rare the opportunities for a good, robust, debate come up. The next day I realised there …
Tagged with: big learning point, Blueleaf, Callum Reckless, Cheshire, content, debate, digital, event, Marketing, public debate, Reckless, relationships, Results Through Digital, sales, vote
John Lewis managing director Andy Street
This video of Andy Street, Managing Director of John Lewis, is an excellent example of a business leader communicating clearly and with purpose. He comes over as in control, believable and trustworthy – three attributes missing from many MDs or CEOs. …
Tagged with: Andy Street, BBC News, Black Friday, CEO, Christmas, JLP, John Lewis, MD, performance, sales
Have a Staples Christmas
On a scale of 1 to 10 how shabby do you think it is when a business sends a Christmas card with a full-on sales message printed in it? Click on the image to to see the card from Staples …
Business Gets Mobile
Here are some of the facts I talked about last Friday at our Business Gets Mobile event. Retail sales via smartphones and tablets have more than doubled to £8.2 bn in 2013, accounting for 18% of total UK e-commerce sales. …
Tagged with: Appitized, Business Gets Mobile, case studies, deserting desktops, e-commerce, Eoin Moore, Fuelband, Hired, Jonathan Wilson, m-commerce, medical devices, mobile traffic, Nike, retail, retail sales, sales, smartglasses, smartphones, smartwatches, tablet commerce, tablets, UK, wearables, wristbands, XtremePush
How much do you want to pay for a new customer?
This is a rather compelling argument from those people at TippingPointLabs: $270 per customer, or $52,000 … which would you prefer? Converting people from conventional approaches and traditional media can be a challenge. But if your business is built around …
Bad Gifts
Sometimes staff and team incentives have a negative impact…