Tag: UK politics
When Brands and Parties Vanish: The Recovery Dilemma in Modern Marketing
I’ve spent decades watching brands rise, stumble, and occasionally claw their way back to relevance. But what fascinates me most is the difference between how commercial brands and political parties handle their darkest moments. Take the Conservative Party’s spectacular collapse in 2024 – they didn’t just lose an election, they virtually disappeared from public consciousness…
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Political Differentiation
Differentiation in marketing is key, whether you are managing a budget or a premium brand. It is important that the consumer can quickly see why your product or service is better, different or beneficial to them. Whole chunks of the marketing industry are invoicing clients daily to help them with differentiation. And then there’s UK politics. Now we…
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New Labour and the Stick
I can’t help but reflect on the state of our nation’s governance. For years, I’ve had this nagging feeling about New Labour’s approach to running the country. It seemed to me that they were constantly churning out new laws as if legislation was the answer to every problem. In the world of carrots and sticks,…
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