Tag: video marketing
B2B Video Marketing Strategy: Essential Guide for SMEs
95% of B2B buyers rely on video for purchase decisions. Learn how SMEs can build an effective B2B video marketing strategy without breaking the bank.
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B2B Short-Form Video & Dark Social: Marketing’s Hidden Asset
Short-form video and dark social are changing B2B marketing in the UK. Learn how to make these trends work for your business in 2025.
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Zero Moment of Truth: Why It’s More Important Than Ever in 2025 for UK Brands
How the Digital Age Has Redefined the Customer Journey Back in 2011, Google introduced us to the concept of the “Zero Moment of Truth” (ZMOT), a term that described how shoppers were researching products online before ever stepping into a shop or speaking to a salesperson. Over a decade later, I can confidently say that…
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