Kevin Harrington

Side of an Iceland lorry

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Kevin Harrington

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Iceland supermarket

I saw on the side of an Iceland lorry the statement: “We were the first supermarket to stop selling GM food.”

So what? Others have stopped selling GM foods. And, this all presupposes that GM food is bad in the first place.

For a brand that is predominantly price led the lorry’s message stuck out. At the time of writing their website is leading on 75p freezer essentials and planning a party for £1 a person.

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Kevin Harrington Partner
Kevin Harrington is a Partner at Exit Factor UK, helping SME owners increase business value & build a rewarding, well-planned exit. Former CMO at BBC Worldwide.
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