Side of an Iceland lorry

Iceland supermarket

I saw on the side of an Iceland lorry the statement: “We were the first supermarket to stop selling GM food.”

So what? Others have stopped selling GM foods. And, this all presupposes that GM food is bad in the first place.

For a brand that is predominantly price led the lorry’s message stuck out. At the time of writing their website is leading on 75p freezer essentials and planning a party for £1 a person.


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I am a partner at Succession Plus. We are specialists in providing proactive, focused and strategic advice for SME owners to help them manage strategic Business Succession and Exit Planning. I am enjoying a career that has embraced product and service businesses at all stages of their journey. I have worked in technology, telecoms, consumer electronics, payments, media, and publishing.

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