Kevin Harrington

London turns Underground commuting into a game

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Kevin Harrington

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What’s this all about?

Regular players might even be tempted to break one of the Tube’s greatest taboos, and talk to strangers on trains, in the hope of recruiting new members for their team. You never know.

via London Turns Subway Commuting Into a Game – Techland – TIME.com.

Simply it is a fun new idea called Chromaroma. When you sign up, you can choose whether to join the Red, Green, Blue or Yellow team. Your team gets points for swiping Oyster cards at Tube stations. Swipes mean points, and points mean rewards. Teams can win and lose ownership of stations.

Have a look. What do you think?

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Kevin Harrington
I’m a UK-based B2B marketing consultant, specialising in strategic advice for SME business owners. I bring extensive hands-on expertise to every client engagement. Senior leadership roles across technology, media, payments, and publishing have shaped my practical approach. Highlights include serving as Chief Marketing Officer at The Panoply plc (now TPXimpact), Chief Commercial Officer at Tungsten Network, and Global Marketing Director at BBC Worldwide. Over the years, I’ve guided numerous SMEs through transformation and value creation. Helping businesses evolve and thrive is a genuine passion. Practical marketing insights and succession planning strategies are at the heart of what I do, as I believe growing a business’s asset value should be a rewarding and positive journey for every entrepreneur.
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