PayPal’s mobile plans

PayPal Inc. is dropping any pretense of not pursuing point-of-sale payments directly. The eBay Inc. subsidiary now promises that it has new services coming for paying at physical locations using smart phones.

Third-party software developers for several years have been designing various apps that have blurred the line between traditional POS and online payments. PayPal, which first offered mobile payments in 2006, contributed to this major shift two years ago when it opened its network to outside developers. But PayPal repeatedly has said that the company itself had no direct designs on physical storefronts.

Full story: http://www.digitaltransactions.net/news/story/3055

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Kevin Harrington
I’m a UK-based B2B marketing consultant, specialising in strategic advice for SME business owners. I bring extensive hands-on expertise to every client engagement. Senior leadership roles across technology, media, payments, and publishing have shaped my practical approach. Highlights include serving as Chief Marketing Officer at The Panoply plc (now TPXimpact), Chief Commercial Officer at Tungsten Network, and Global Marketing Director at BBC Worldwide. Over the years, I’ve guided numerous SMEs through transformation and value creation. Helping businesses evolve and thrive is a genuine passion. Practical marketing insights and succession planning strategies are at the heart of what I do, as I believe growing a business’s asset value should be a rewarding and positive journey for every entrepreneur.

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