Debenhams opens “Minority Report virtual store”

This is an interesting development from Debenhams:

Debenhams is launching an augmented reality app that allows shoppers to visit a “virtual pop up store” at famous landmarks around the UK.

The geo-location app, created by GoldRun, allows customers to view, “virtually try on”, and buy a range of ten Christmas party dresses, exclusively available via the app.

via Debenhams opens “Minority Report virtual store” | News | Marketing Week.

It all looks rather fun to me and I can see variation on this theme following on soon. Pop-up digital stores could feature at outdoor events, conference locations and lots of other places.

I am a partner at Succession Plus. We are specialists in providing proactive, focused and strategic advice for SME owners to help them manage strategic Business Succession and Exit Planning.I am enjoying a career that has embraced product and service businesses at all stages of their journey. I have worked in technology, telecoms, consumer electronics, payments, media, and publishing.

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