Kevin Harrington

Dave to install ‘man chairs’ in Burton Menswear

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Kevin Harrington

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I love this idea:

Dave is installing “man chairs” in Burton Menswear stores to provide shoppers with a place to watch pre-loaded content from the TV channel on tablet devices.

via Dave to install ‘man chairs’ in Burton Menswear – Brand Republic News.

But surely the place us men want and need these chairs is in the ladies fashion shops close to the dressing rooms? That’s when we have the time.

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Kevin Harrington Partner
Kevin Harrington is a Partner at Exit Factor UK, helping SME owners increase business value & build a rewarding, well-planned exit. Former CMO at BBC Worldwide.
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Marketing B2B Marketing Maximising Business Value Product Marketing
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