UK marketing budgets decline

Marketing budgets declined in the UK during the second quarter of this year and the outlook appears mixed for 2012. A regular survey of 300 major firms by the IPA, the ad industry body, and Markit, the research group, showed that nearly 23% of organisations reduced their outlay in the second quarter and 22% enhanced it.

via Latest News on Content Marketing – CMA – What’s new in marketing research this month: August.