Kevin Harrington

UK marketing budgets decline

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Kevin Harrington

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Marketing budgets declined in the UK during the second quarter of this year and the outlook appears mixed for 2012. A regular survey of 300 major firms by the IPA, the ad industry body, and Markit, the research group, showed that nearly 23% of organisations reduced their outlay in the second quarter and 22% enhanced it.

via Latest News on Content Marketing – CMA – What’s new in marketing research this month: August.

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Kevin Harrington Partner
Kevin Harrington is a Partner at Exit Factor UK, helping SME owners increase business value & build a rewarding, well-planned exit. Former CMO at BBC Worldwide.
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