UK marketing budgets decline

Marketing budgets declined in the UK during the second quarter of this year and the outlook appears mixed for 2012. A regular survey of 300 major firms by the IPA, the ad industry body, and Markit, the research group, showed that nearly 23% of organisations reduced their outlay in the second quarter and 22% enhanced it.

via Latest News on Content Marketing – CMA – What’s new in marketing research this month: August.

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Kevin Harrington
I’m a UK-based B2B marketing consultant, specialising in strategic advice for SME business owners. I bring extensive hands-on expertise to every client engagement. Senior leadership roles across technology, media, payments, and publishing have shaped my practical approach. Highlights include serving as Chief Marketing Officer at The Panoply plc (now TPXimpact), Chief Commercial Officer at Tungsten Network, and Global Marketing Director at BBC Worldwide. Over the years, I’ve guided numerous SMEs through transformation and value creation. Helping businesses evolve and thrive is a genuine passion. Practical marketing insights and succession planning strategies are at the heart of what I do, as I believe growing a business’s asset value should be a rewarding and positive journey for every entrepreneur.

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