Tag: marketing budgets
Year-End Marketing Strategies for UK B2B SMEs
Explore smart year-end marketing strategies that help UK B2B SMEs gain an edge when others panic at fiscal year-end in December and March.
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The Three Things Marketers Forget to Tell Their Bosses
If you’re a boss wondering, “What’s my team not telling me?” or a marketer who’s been there yourself, this post is for you.
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UK Budget 2024: What It Means for Marketers and Agencies
I’ve been closely following the developments leading up to the UK Budget 2024. The economic landscape has been challenging, with businesses navigating uncertainties and tightening their belts. However, the recent IPA Bellwether Report has shed some light on the current state of marketing budgets in the UK, and it’s crucial to understand how the Budget…
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Horizon for a Marketing Strategy and Budget
The ideal time horizon for a marketing strategy and budgeting depends on various factors, including the industry, business goals, market dynamics, and the level of uncertainty. While there is no one-size-fits-all answer, here are some general guidelines to consider: While a multi-year marketing strategy can provide a more holistic and forward-looking approach, it’s important to…
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That website was a waste of time
Lessons learned & action taken: digital marketing fit for purpose. How many times have you wondered about the value of a website or a digital campaign? Executing digital marketing successfully has never been more important. Digital marketing budgets will rise by 10 percent in 2014, following a double-digit percentage increase in 2013. On average, companies spent 10.7…
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UK marketing budgets decline
Marketing budgets declined in the UK during the second quarter of this year and the outlook appears mixed for 2012. A regular survey of 300 major firms by the IPA, the ad industry body, and Markit, the research group, showed that nearly 23% of organisations reduced their outlay in the second quarter and 22% enhanced…
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