Tag: marketing budgets

Lessons learned & action taken: digital marketing fit for purpose. How many times have you wondered about the value of a website or a digital campaign? Executing digital marketing successfully has never been more important. Digital marketing budgets will rise by 10 …

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Marketing budgets declined in the UK during the second quarter of this year and the outlook appears mixed for 2012. A regular survey of 300 major firms by the IPA, the ad industry body, and Markit, the research group, showed …

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