Kevin Harrington

Bad Product Names

Johnston's Fluid Beef

Written by

Kevin Harrington

in categories

, ,

Product names get changed and sometimes I wonder why and what the benefits were. But, in some cases, it makes a lot of sense. Look at these corkers:

  • Bovril was originally called ‘Johnston’s Fluid Beef‘.
  • Hovis was originally called ‘Smith’s Patent Germ Bread‘.
  • 7-Up was originally called ‘Bib-Label Lithiated Lemon-Lime Soda‘.
  • The Bank of America was originally called the Bank of Italy.

I’m not sure the Bank of Italy is in quite the same league as the first three.

These examples are all from 1,227 QI Facts to Blow Your Socks Off.

author avatar
Kevin Harrington Partner
Kevin Harrington is a Partner at Exit Factor UK, helping SME owners increase business value & build a rewarding, well-planned exit. Former CMO at BBC Worldwide.
See Full Bio
Marketing B2B Marketing Maximising Business Value Product Marketing
social network icon social network icon

Related posts:

  1. The History and Trends Behind Business Names Business names are more than just labels; they are powerful tools that shape perceptions, build identities, and create connections. Over…
  2. The Rise, Fall, and Rebirth of Blue Nun: A Wine Marketing Phenomenon As a wine enthusiast and marketing professional, I’ve always been fascinated by the stories behind iconic brands. Today, I want…
  3. The Evolution of Above and Below the Line Marketing How Digital Transformation Has Rewritten the Rules You know, I’ve been thinking about how much the marketing landscape has changed…
  4. Does Marketing Push Product Prices Higher? Does marketing push up product prices? Discover how smart marketing creates pricing power that justifies premium prices rather than forcing…

Comments

Leave a Reply

Your email address will not be published. Required fields are marked *

More posts