SaaS and cloud services for SMEs

Start-up businesses used to have very different funding requirements. They used to have to buy in a lot of expensive services.

Today a company can launch, be effective and look very professional with a lot less money. The reason for this is the enormous range of SaaS (software as a service)/cloud services that are available to deliver everything from creative people to accountancy services.

Here is my list of services that I am using today.

Isn’t it wonderful what is free or nearly free? From the list of services I am using my favourites: Duedill, Eventbrite, Evernote, KashFlow and Mailchimp.

So your new business is off and running, with less finance required to get going than before. Maybe just money from “Friends, Family and Fools”. The next step in funding is changing as well; the serious arrival of crowdfunding is the thing to keep your eyes on.

Kickstarter www.kickstarter.com is probably the one you’ve read about Seedrs www.seedrs.com and Crowdfunder www.crowdfunder.co.uk are worth looking at as well.

author avatar
Kevin Harrington
I’m a UK-based B2B marketing consultant, specialising in strategic advice for SME business owners. I bring extensive hands-on expertise to every client engagement. Senior leadership roles across technology, media, payments, and publishing have shaped my practical approach. Highlights include serving as Chief Marketing Officer at The Panoply plc (now TPXimpact), Chief Commercial Officer at Tungsten Network, and Global Marketing Director at BBC Worldwide. Over the years, I’ve guided numerous SMEs through transformation and value creation. Helping businesses evolve and thrive is a genuine passion. Practical marketing insights and succession planning strategies are at the heart of what I do, as I believe growing a business’s asset value should be a rewarding and positive journey for every entrepreneur.

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