Kevin Harrington

Unbelievable mailing lists

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Kevin Harrington

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Mailing lists: are they any good? Well of course many are. But the sale of lists leaves me wondering about the industry.

I’ve just received yet another email from Email UK Data. They claim that their lists are opt-in, double opt-in and some are even triple opt-in. Additionally they pride themselves in the quality of what they deliver.

I cannot remember the last time I bought a list, let alone opted in to Email UK Data. I guess they are using one of their lists…so how good is that?

Experiment: I’ve opted out of their mailings. Let’s see what happens. I’m not overly hopeful as the unsubscribe link just fired up an email to send.

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Kevin Harrington Partner
Kevin Harrington is a Partner at Exit Factor UK, helping SME owners increase business value & build a rewarding, well-planned exit. Former CMO at BBC Worldwide.
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Comments

2 responses to “Unbelievable mailing lists”

  1. Kevin Harrington

    They’ve emailed me again. So unsubscribing wasn’t very effective.

  2. Kevin Harrington

    Despite having unsubscribed twice I have received yet another email from the plonkers at Email UK Data, the people that claim to sell such high quality mailing lists.

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