Kevin Harrington

NFC’s outlook downgraded by 95%

Written by

Kevin Harrington

in categories

,

Wow, if I had planned my future business on the $1 trillion Strategy Analytics estimate I would be more than a little ticked off when 95% of the predicted market had disappeared.

That’s according to a new report from Strategy Analytics, which estimates that roughly $48 billion in transactions will be completed with NFC-enabled handsets in 2017, a figure that was revised from the $1 trillion the firm forecasted in May.

via PYMNTS.com 2013

author avatar
Kevin Harrington Partner
Kevin Harrington is a Partner at Exit Factor UK, helping SME owners increase business value & build a rewarding, well-planned exit. Former CMO at BBC Worldwide.
See Full Bio
Marketing B2B Marketing Maximising Business Value Product Marketing
social network icon social network icon

Related posts:

  1. Marketing Helps Power Britain’s Economic Engine Marketing’s substantial economic contribution has important implications for government policy and economic development strategy. The sector’s 4% GVA……
  2. Unlocking the Power of Marketing Analytics: A Guide to Data-Driven Decision-Making I’ve seen first-hand how the landscape of business decision-making has evolved over the years. In today’s digital age, the importance…
  3. Marketing’s Value Crisis: Why Marketers Feel Undervalued In 2023, the Chartered Institute of Marketing (CIM) released a rather sobering statistic: 54% of marketers believed their function was…
  4. Global Marketing Spend: Country Comparisons and GDP Percentage I’ve compiled a list of countries with their word for marketing, their marketing spend, and that spend as a percentage…

Comments

Leave a Reply

Your email address will not be published. Required fields are marked *

More posts