£1.25 for 30 minutes work

That’s jolly nice of Nectar to offer me £1.25 for 30 minutes of survey completion. Here’s their message:

As a valued Nectar card holder we would like to hear your thoughts on household shopping.

We would be grateful if you could spare some time to answer our survey to give us your thoughts and opinions.

The survey will take no longer than 30 minutes to complete and will be open until 29th September 2014.

By way of thanks all participants will have 250 Nectar points credited to their account within 28 days.

At the time of writing, 250 Nectar points are worth a mighty £1.25. I don’t think so, not for me. Strangely, a prize draw or no offer of payment would have been more likely to get me to respond.

It’s worth also noting that the national minimum wage is about to go up to £6.50 and hour.

It does make me wonder about the validity of their survey results as £1.25 for 30 minutes is going to dramatically skew the survey respondents.

Kevin Harrington

I’m a UK-based B2B marketing consultant, specialising in strategic advice for SME business owners. I bring extensive hands-on expertise to every client engagement. Senior leadership roles across technology, media, payments, and publishing have shaped my practical approach. Highlights include serving as Chief Marketing Officer at The Panoply plc (now TPXimpact), Chief Commercial Officer at Tungsten Network, and Global Marketing Director at BBC Worldwide. Over the years, I’ve guided numerous SMEs through transformation and value creation. Helping businesses evolve and thrive is a genuine passion. Practical marketing insights and succession planning strategies are at the heart of what I do, as I believe growing a business’s asset value should be a rewarding and positive journey for every entrepreneur.

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