I love well written copy. Look at this:
There’s little in this world that’ll stop a Londoner from getting to where they need to be, but tonight’s tube strike is set to test the best of us.
Well done, Uber. A great service with good marketing.

Kevin Harrington Partner
Kevin Harrington is a Partner at Exit Factor UK, helping SME owners increase business value & build a rewarding, well-planned exit. Former CMO at BBC Worldwide.
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