Bonkers. I thought it was me at first but on re-reading the survey, it’s very odd indeed.
As you can see, the very first question only allowed me to answer negatively to Pukka Pies. Here were the choices:
1. Are you likely to buy Pukka Pies, if not why not?
- I don’t like Pukka Pies
- I don’t like eating pastry
- I have never tried them
- Not willing to pay for a product like this
- Other (please specify)
And when I answer ‘other’ and wrote, “What an odd start to a survey; I can’t say I’m likely to buy,” SurveyMonkey bounced my submission and said I had to give one of the negative answers.
Testing, that’s what it’s all about, testing. I get the impression this survey was rattled out and launched with no peer review or testing.
Thank you, The Pukka Pies Marketing Team.
I’m a UK-based B2B marketing consultant, specialising in strategic advice for SME business owners. I bring extensive hands-on expertise to every client engagement. Senior leadership roles across technology, media, payments, and publishing have shaped my practical approach. Highlights include serving as Chief Marketing Officer at The Panoply plc (now TPXimpact), Chief Commercial Officer at Tungsten Network, and Global Marketing Director at BBC Worldwide. Over the years, I’ve guided numerous SMEs through transformation and value creation. Helping businesses evolve and thrive is a genuine passion. Practical marketing insights and succession planning strategies are at the heart of what I do, as I believe growing a business’s asset value should be a rewarding and positive journey for every entrepreneur.
Leave a Reply