The Very Odd Pukka Pies Survey

Bonkers. I thought it was me at first but on re-reading the survey, it’s very odd indeed.

As you can see, the very first question only allowed me to answer negatively to Pukka Pies. Here were the choices:

1. Are you likely to buy Pukka Pies, if not why not?

• I don’t like Pukka Pies
• I don’t like eating pastry
• I have never tried them
• Not willing to pay for a product like this
• Other (please specify)

And when I answer ‘other’ and wrote, “What an odd start to a survey; I can’t say I’m likely to buy,” SurveyMonkey bounced my submission and said I had to give one of the negative answers.

Testing, that’s what it’s all about, testing. I get the impression this survey was rattled out and launched with no peer review or testing.

Thank you, The Pukka Pies Marketing Team.

Kevin Harrington Partner

Kevin Harrington is a Partner at Exit Factor UK, helping SME owners increase business value & build a rewarding, well-planned exit. Former CMO at BBC Worldwide.

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