Events have always been central to B2B marketing, but choosing the right format can mean the difference between a room full of engaged prospects and an empty diary appointment. Over the years, I’ve seen how different event types serve different purposes in the marketing mix, and understanding when to use each format has become essential for any serious B2B marketing strategy.
The landscape of business events has evolved significantly. Gone are the days when a standard conference was your only option. Today, we have roundtable breakfasts, morning seminars, lunch events, afternoon sessions, and multi-day conferences, each with distinct advantages and challenges. The key is knowing which format serves your objectives best and how to deploy them strategically throughout the year.
Let me share what I’ve learned about these different event formats, their benefits and drawbacks, and most importantly, how to fit them into your B2B marketing mix effectively.
Understanding the B2B Event Landscape
Before we explore individual formats, it’s worth considering why events matter so much in B2B marketing. Research shows that 73% of employees at purpose-driven companies are engaged[1], and the same principle applies to business events. When you create meaningful face-to-face connections, you build trust in ways that digital marketing simply cannot replicate[2].
The typical B2B buyer journey now involves 6-10 decision-makers[3], and buyers complete 67% of their research digitally before ever speaking to a supplier[3]. This makes events crucial touchpoints where you can influence multiple stakeholders simultaneously and provide the human connection that digital channels lack[4].
Events also deliver measurable returns beyond immediate revenue. Brand awareness, knowledge exchange, relationship building, and behaviour change are all critical outcomes that justify event investment[5]. The challenge is selecting the right format to achieve your specific objectives.
Roundtable Breakfasts: Intimate and Influential
Roundtable breakfasts have become increasingly popular in UK B2B marketing, and for good reason. These intimate gatherings typically bring together 8-15 senior decision-makers over breakfast at a premier hotel or restaurant to discuss specific industry challenges[6].
The Format
A typical roundtable breakfast runs from 08:00 to 10:00, though some start at 08:30 and finish by 10:30[7][1]. The format is deliberately small and exclusive, creating an environment where senior executives feel comfortable sharing insights under Chatham House Rules[8][9].
The structure usually includes a light breakfast, a brief presentation from a thought leader or industry expert setting the scene, and then an open discussion facilitated by a moderator. The emphasis is firmly on peer-to-peer conversation rather than sales pitches[8][6].
Benefits
The advantages of breakfast roundtables are compelling. First, timing works brilliantly for senior executives. Morning meetings capture people when they’re fresh, focused, and alert[10][11]. Attendees haven’t yet been worn down by the day’s demands, and decision fatigue hasn’t set in[11].
Second, the intimate format encourages genuine dialogue. With only 8-15 attendees, everyone has a voice, and the discussion can address specific concerns relevant to the group[9][6]. This creates far more value than listening to a speaker talk at you for an hour.
Third, breakfast events don’t encroach on personal time. Attendees are more likely to RSVP and actually attend because the event finishes before the working day properly begins[12][13]. There’s minimal disruption to their schedule, and they can still make their 10:00 meeting back at the office.
Fourth, these events are exceptional for building relationships with C-suite executives and senior decision-makers[10][9]. The informal atmosphere over breakfast creates opportunities for authentic connections that wouldn’t happen in more formal settings.
Drawbacks
However, roundtable breakfasts aren’t without challenges. The small format means limited reach. You might only connect with 10-12 prospects at a time, making this an inefficient format if your goal is broad awareness[6].
Cost per attendee can be high. Premier venues, quality catering, and the staff time required to organise and facilitate these events means you’re investing significantly for relatively few contacts[14][6].
Not everyone is a morning person. Some potential attendees simply won’t engage with early morning events, limiting your pool of participants[12]. And for organisations outside London or major cities, finding suitable venues and attracting senior executives can prove difficult.
When to Use Them
Roundtable breakfasts work best when you’re targeting C-suite and senior decision-makers who appreciate peer-level discussion[9][15]. They’re ideal for relationship building rather than lead generation, and they excel when you want to position your organisation as a thought leader in a specific niche[2][6].
Use them when you need quality over quantity, when you’re addressing complex challenges that benefit from collaborative discussion, and when your sales cycle is long enough to justify nurturing a small number of high-value prospects[10][15].
Coffee, Croissant and Seminar Sessions (09:00 to 10:30)
The morning seminar session has become a staple of B2B marketing, offering a slightly more structured alternative to roundtable breakfasts whilst maintaining the advantages of morning timing.
The Format
These sessions typically run from 09:00 to 10:30, providing 90 minutes for attendees to arrive, enjoy refreshments, hear a presentation or panel discussion, and engage in some networking[7][16]. The format is more formal than a roundtable, accommodating anywhere from 20 to 60 attendees depending on the venue.
Unlike roundtables, the emphasis here is on content delivery, with expert speakers presenting insights, research findings, or solutions to specific business challenges. However, the best morning seminars still include interactive elements and networking time, rather than being pure lecture formats.
Benefits
Morning seminars share many advantages with breakfast roundtables. The timing captures attendees when they’re most alert and engaged[16][17], and the event concludes in time for people to reach their offices for late morning meetings[16].
However, seminars can reach more people than intimate roundtables. With 30-50 attendees, you’re building awareness and generating leads more efficiently whilst still maintaining a quality experience[18].
The format also allows you to establish thought leadership through substantive presentations. If you’ve conducted original research or developed innovative frameworks, a morning seminar gives you the platform to share these insights with a receptive audience[19][16].
Cost per attendee is typically lower than roundtable breakfasts because you’re spreading venue and catering costs across more participants. And the more structured format makes it easier to record content, capture leads, and measure results[19].
Drawbacks
The main drawback is reduced intimacy compared to roundtables. With 30-60 people in the room, individual attendees get less opportunity for meaningful dialogue, and senior executives may feel less inclined to participate[20].
The format also requires high-quality content and speakers. A poor presentation at 09:00 in the morning is particularly painful, and attendees will quickly disengage if your content doesn’t deliver genuine value[21][22].
Attendance can be less predictable than roundtables. The average attendance rate for seminars is around 2% of invitations sent[18], meaning you need to invite at least 1,000 people to fill a 20-person event. This makes promotion more labour-intensive.
When to Use Them
Morning seminars work well when you have valuable content to share, particularly research findings, industry trends, or solution frameworks that benefit from detailed explanation[19][16]. They’re effective for lead generation when targeting mid-to-senior level decision-makers who have the authority to explore new solutions but may not be C-suite.
Use them when you want to position your brand as a thought leader, when you need to educate the market about a new approach or technology, and when you’re launching a new service or product that requires detailed explanation[23][19].
They’re also valuable for building a community around specific topics or industries, as the networking element allows attendees to connect with peers facing similar challenges[2][24].
Lunch Seminars with Finger Buffet
Lunch events have traditionally dominated corporate networking, and they remain an effective format when used strategically. The combination of food and content in the middle of the day creates a relaxed atmosphere that can facilitate relationship building.
The Format
Lunch seminars typically run from 12:00 or 12:30 until 14:00 or 14:30[25][26]. The format usually includes arrival drinks, a finger buffet or plated lunch, a presentation or panel discussion, and networking time[25][19].
Finger buffets are particularly popular because they allow for informal networking whilst eating. Attendees can move around, approach different conversation groups, and the relaxed format encourages serendipitous connections[27]. Typical finger buffet offerings range from sandwiches and wraps to hot items like samosas, sausage rolls, and chicken skewers, with costs typically between £8-14 per head[28][29].
Benefits
The relaxed, social atmosphere is the lunch seminar’s greatest strength. Unlike the business-focused intensity of breakfast events, lunch creates space for both professional discussion and personal connection[10][27]. Attendees are less rushed, conversations can meander productively, and the informal setting builds rapport[10].
Lunch timing also works well for targeting professionals who can’t make early morning events. For some industries and roles, 12:30 is simply more accessible than 08:00[30][10].
The networking opportunities are excellent. With everyone standing and eating from a buffet, natural conversation groups form and people can circulate easily[27]. This creates opportunities for attendees to meet multiple contacts rather than being seated next to just two people.
From a marketing perspective, lunch events allow you to showcase hospitality and create positive associations with your brand. The investment in quality food and venue sends signals about your organisation’s values and attention to detail[25].
Benefits and Drawbacks Continued
However, lunch seminars face significant challenges. The post-lunch energy dip is real. Our bodies naturally experience reduced alertness after eating, particularly after a carbohydrate-heavy meal[21]. This makes afternoon sessions harder to deliver effectively, and attendees may struggle to maintain focus.
Attendance can be unpredictable. Lunch competes with other commitments, and last-minute work pressures often cause cancellations[31]. The 2% average response rate applies here too, meaning substantial promotion is required[18].
Lunch events also remove people from their workspace during peak productivity hours. Whilst this creates networking opportunities, it also means you’re asking busy professionals to sacrifice productive time, making them more selective about which events they attend[30].
When to Use Them
Lunch seminars work best when relationship building is your primary objective rather than content delivery[10][27]. They’re ideal for strengthening existing client relationships, facilitating partner networking, or creating communities of practice around specific topics.
Use them when you’re targeting professionals who value social interaction and networking opportunities, when you want to create a more relaxed, approachable brand perception, and when your audience consists of local attendees who can easily reach the venue and return to their office[25][24].
They’re particularly effective for sector-specific events where attendees value peer connections, such as legal sector roundtables, financial services networks, or technology user groups[32][24].
Late Afternoon Seminars
Late afternoon events occupy an interesting position in the B2B event landscape. Running from approximately 16:00 to 18:00, they target professionals at the end of their working day, creating both opportunities and challenges.
The Format
These events typically begin around 16:00 or 16:30 and run until 18:00 or 18:30[16][30]. The format might include a presentation, panel discussion, or workshop, often followed by drinks and networking that extends into early evening[16].
Some organisations position these as “after work” events, whilst others frame them as late afternoon professional development sessions. The distinction matters because it affects both attendance and expectations[30].
Benefits
The main advantage is capturing professionals who have completed their core work commitments for the day. Unlike morning events that require early starts or lunch events that disrupt the workday, late afternoon sessions allow attendees to finish their urgent tasks first[16][30].
For content that requires concentration and interaction, such as technical training or strategic planning workshops, late afternoon can work well. Attendees arrive having already processed their morning emails and meetings, allowing them to focus on the event content[33].
Late afternoon events can also transition into evening networking. By finishing around 18:00 with drinks available, you create opportunities for informal relationship building that extends beyond the formal programme[16][30].
From a logistics perspective, venues are often more available and potentially less expensive in late afternoon compared to peak lunch periods. This can help stretch your event budget further[31].
Drawbacks
However, the challenges are significant. Energy levels are naturally lower in late afternoon[21]. After a full working day, attendees arrive tired, potentially stressed, and less able to engage fully with demanding content[21][22].
The format also encroaches on personal time. For professionals with family commitments, school runs, or evening activities, a 16:00 start creates real conflicts[30]. This can severely limit your potential audience and result in disappointing attendance.
Late afternoon timing creates uncertainty about duration. Will the event really finish at 18:00, or will it run over? Will networking extend to 19:00 or later? This ambiguity makes some potential attendees reluctant to commit[30].
There’s also the risk of the “mid-conference slump” effect, where the natural afternoon energy dip combines with post-event fatigue to reduce engagement and retention[21]. Your content needs to work harder to maintain attention compared to morning sessions.
When to Use Them
Late afternoon events work best for hands-on workshops or training sessions where attendees need dedicated time away from office distractions[33]. They suit technical or specialist content where your audience consists of individual contributors or specialists rather than senior executives.
Use them when you’re targeting younger professionals without family commitments, when your audience is local and can easily attend without extensive travel, and when the content genuinely requires extended focus time that morning slots can’t provide[16][33].
They can also work well for product demonstrations or user group meetings where existing customers want detailed technical information and the opportunity to network with peers[23][16].
However, I would generally recommend morning events over late afternoon sessions for most B2B marketing purposes. The trade-offs around energy levels and personal time commitments are substantial[10][11].
One-Day Conferences and Seminars
Full-day events represent a significant step up in scale and ambition. A one-day conference typically runs from 09:00 to 17:00, providing multiple sessions, networking opportunities, and the chance to create a comprehensive experience for attendees.
The Format
A typical one-day conference begins with registration and coffee from 08:30 to 09:00, features a morning session with keynote and breakout options, breaks for coffee and lunch, continues with afternoon sessions, and concludes around 17:00[34][35]. Some conferences extend to 18:00 with networking drinks.
The format allows for multiple speakers, panel discussions, workshops, and exhibition space. You can create parallel tracks for different audience segments, offer hands-on workshops alongside presentation sessions, and provide numerous networking opportunities throughout the day[34][35].
Benefits
The depth of content delivery is the primary advantage. With six to eight hours of programme time, you can explore topics comprehensively, address multiple aspects of a challenge, and provide genuine educational value that shorter events cannot match[34][20].
One-day conferences create immersive experiences that build strong brand associations. When attendees invest a full day with your organisation, the impact on brand perception and relationship building is substantial[20][36].
The format also allows for sophisticated programme design. You can structure the day to take attendees on a journey, building from foundational concepts in the morning to advanced applications in the afternoon. Multiple speakers provide variety and maintain engagement[34][37].
Networking opportunities are extensive. Coffee breaks, lunch, and between-session mingles create numerous touchpoints for attendees to connect with peers, speakers, and sponsors[20]. These connections often prove more valuable than the formal content.
From a marketing perspective, one-day conferences position your organisation as a significant industry player. The investment required to deliver a quality full-day event signals authority and commitment[2][38].
Drawbacks
However, the challenges are considerable. Attendee fatigue is a real concern. Maintaining engagement for eight hours requires exceptional content and careful programme design[39][22]. Research shows that attention spans decrease throughout the day, and the post-lunch dip affects engagement significantly[21][22].
The investment required is substantial. Venue costs, catering, speaker fees, audio-visual requirements, and marketing expenses make one-day conferences expensive to deliver[40][41]. You need strong attendance to justify the investment.
Securing full-day attendance commitments is difficult. Asking busy professionals to dedicate an entire working day to your event is a significant ask, and competition for their time is intense[20][31].
Logistics are complex. Managing multiple speakers, coordinating breakout sessions, handling attendee requirements, and ensuring smooth transitions between programme elements requires professional event management capability[34][42].
There’s also the risk of information overload. Attendees can only absorb so much content in one day, and trying to pack too much into the programme can reduce retention and satisfaction[39][22].
When to Use Them
One-day conferences work best when you need to establish or reinforce thought leadership on a major industry topic[2][38]. They’re appropriate when you’re launching a significant initiative, convening an industry to address critical challenges, or providing comprehensive professional development.
Use them when you have sufficient content and speakers to justify the format, when your target audience will invest a full day because the topic is central to their role, and when you have the budget and capability to deliver a professional experience[34][40].
They’re particularly effective as annual flagship events that anchor your content marketing throughout the year. The conference becomes a focal point that you can promote for months beforehand and leverage for months afterward through recorded content and follow-up activities[43][44].
However, one-day conferences are not appropriate for early-stage lead generation. They work best when you already have market presence and can leverage existing relationships and reputation to drive attendance[45][46].
Two-Day Conferences and Seminars
Multi-day conferences represent the premium tier of B2B events. By extending to two days, you create opportunities for deeper engagement, more extensive networking, and truly comprehensive content coverage.
The Format
Two-day conferences typically run from mid-morning on day one through to mid-afternoon on day two[47][48]. Day one might begin at 09:00 with registration, run through to 17:00 or 18:00 with sessions, and conclude with an evening networking reception or dinner[47][49].
Day two usually starts around 09:00 and finishes by 15:00 or 16:00, allowing attendees to travel home that afternoon if needed[49][35]. Some conferences include overnight accommodation as part of the package, whilst others leave this to individual attendees[37][50].
The format allows for multiple keynotes, extensive breakout sessions, workshops, panel discussions, exhibition space, and structured networking activities across both days[47][48].
Benefits
The deeper engagement is transformative. When attendees commit to two days, they’re genuinely invested in the experience. This creates space for reflection, integration of learning, and development of meaningful professional relationships that single-day events cannot match[20][51].
Two-day formats allow conversations to evolve naturally. Connections made on day one continue and deepen on day two. Attendees process ideas overnight and return with questions and insights that enrich discussions[20][51].
The additional time allows for more diverse content formats. You can include half-day workshops, extended case study sessions, interactive simulations, and other formats that require extended time blocks[48][35].
Networking opportunities are substantially enhanced. Evening receptions, informal dinners, and casual breakfast conversations create numerous low-pressure opportunities for relationship building[37][20]. Research shows that multi-day conferences facilitate stronger professional connections than single-day events[20].
For sponsors and partners, two-day conferences provide extended exposure and multiple opportunities to engage with attendees, improving ROI on event sponsorship[38][48].
Drawbacks
The challenges are significant. Securing two-day attendance commitments is extremely difficult. You’re asking professionals to dedicate two full working days plus travel time, which many simply cannot justify[20][31].
Costs escalate substantially. Beyond the event costs themselves, attendees face accommodation expenses, extended meal costs, and lost productivity for two days rather than one[40][41]. This raises the bar for what value the event must deliver.
Conference fatigue intensifies with multi-day events. By the afternoon of day two, even the best content struggles to maintain engagement[21][22]. Programme design must account for declining energy levels and attention spans[39][52].
Logistics become considerably more complex. Coordinating accommodation, managing evening activities, ensuring speaker availability across two days, and handling the extended technical and catering requirements demands professional event management[34][50].
There’s also increased risk. If day one doesn’t meet expectations, you face the challenge of retaining attendees for day two. Conversely, if people can’t attend day two after a successful day one, they miss half the value[20].
When to Use Them
Two-day conferences work best for major industry events that convene an entire sector or discipline[38][48]. They’re appropriate for annual association conferences, professional development programmes offering certification or credentials, and major product launches where comprehensive training is required[23][47].
Use them when your content genuinely requires extended time, when networking and relationship building are as important as content delivery, and when you have an established event that has built demand over time[20][51].
They’re particularly effective when you can incorporate an overnight social element that facilitates informal networking. Conference dinners, evening receptions, and structured networking activities create value beyond the formal programme[37][20].
However, two-day conferences are not appropriate for most organisations most of the time. They require substantial resources, strong existing market presence, and audience segments willing to make major time commitments[31]. For most B2B marketing objectives, shorter formats deliver better ROI[5][53].
Fitting Events Into Your Marketing Mix
The key to effective event marketing is understanding how different formats serve different purposes and fit together strategically. Let me share how I think about this.
The Awareness to Decision Journey
Events support different stages of the buyer journey. Morning seminars and one-day conferences work well for awareness and consideration stages, where you’re educating the market and establishing thought leadership[19][3]. Roundtable breakfasts excel at the consideration and decision stages, where relationship building and peer validation become critical[15][3].
Lunch events can serve any stage but work particularly well for nurturing existing relationships and moving prospects from consideration to decision[10][27]. Two-day conferences are most effective when buyers are already aware of you and deciding between potential partners[20][54].
Building a Balanced Programme
A robust B2B event programme might include several formats across the year. Perhaps you deliver quarterly roundtable breakfasts targeting C-suite executives, supplemented by monthly morning seminars addressing specific challenges for mid-level decision-makers[14][7].
You might anchor this with an annual one-day conference that serves as your flagship thought leadership event, generating content and relationships you nurture throughout the year[43][44]. Selected lunch events could focus on strengthening relationships with existing clients and generating referrals[27].
The key is avoiding event fatigue whilst maintaining regular touchpoints with your market. Research shows that 90% of B2B marketers believe buyers suffer from event fatigue[46], so quality and relevance matter more than frequency.
Integration with Content Marketing
Events should integrate with your broader content strategy. Record morning seminars and create blog posts, articles, and social media content from the insights shared[43][44]. Use roundtable discussions to identify the challenges your market faces, informing your content topics for the next quarter.
Your annual conference becomes a content goldmine. Session recordings, speaker interviews, attendee insights, and event highlights can fuel your content calendar for months[43][44].
Measuring Success
Different event formats require different success metrics. For roundtable breakfasts, measure relationship quality and pipeline progression rather than lead volume[4][15]. Morning seminars should generate qualified leads and establish thought leadership, measured through attendance quality and post-event engagement[19][53].
Lunch events succeed when they strengthen existing relationships and generate referrals, measured through relationship depth scores and referral rates[10][27]. Full-day conferences should deliver substantial brand impact, measured through reach, media coverage, and long-term pipeline influence[5][53].
Practical Considerations
Several practical factors affect event success regardless of format. Let me highlight the most important.
Venue Selection
Venue choice significantly impacts attendance and experience. For breakfast and morning events, choose venues close to major transport hubs with good public transport links[55][56]. Attendees need to arrive easily without extensive travel.
For full-day conferences, ensure the venue offers appropriate audio-visual capabilities, sufficient breakout space, and quality catering[55][56]. Natural light is valuable for day-long events but less critical for morning sessions[55].
Always conduct site visits and visualise the attendee journey through the space[56]. Check acoustics, sight lines, and flow between areas[55][57].
Timing and Promotion
For most seminars and shorter events, promote 3-4 weeks in advance[18]. This is long enough for people to plan but not so long that they forget. Send reminders 7 days before the event to reduce no-shows[18].
For one-day conferences, begin promotion 8-12 weeks in advance. For two-day conferences, particularly if they require travel and accommodation, promote 4-6 months ahead[34][50].
Consider seasonality carefully. Avoid July and August when many people take holidays, and be cautious around major industry events that might compete for the same audience[34][58].
Content and Speakers
Quality content is non-negotiable. Research shows that 71% of professionals admit to daydreaming during presentations, whilst 39% confess to falling asleep[22]. Your content must deliver genuine value and engage effectively.
Choose speakers based on expertise and presentation skills, not just seniority or job title. A skilled facilitator is worth investing in for roundtable breakfasts and panel discussions[7][32].
For longer events, vary presentation styles and include interactive elements. Break up lecture-format sessions with discussions, workshops, and networking activities to maintain energy[39][22].
Follow-Up
The event itself is only the beginning. Effective follow-up determines ROI. Send thank-you emails within 24 hours with links to relevant resources[59][45]. For roundtables and breakfast events, send personalised follow-ups referencing specific discussions[6][15].
Provide session recordings, presentation slides, and additional resources within a week[43][44]. Track engagement with follow-up content to identify hot prospects[59].
Schedule follow-up conversations with key prospects within two weeks whilst the event is still fresh in their minds[45]. The quality of your follow-up often matters more than the event itself.
Final Thoughts
The right event format depends entirely on your objectives, audience, and resources. Roundtable breakfasts build deep relationships with senior executives but reach few people. Morning seminars balance reach and quality for thought leadership and lead generation. Lunch events excel at relationship building in a relaxed setting. Full-day conferences create comprehensive experiences but require substantial investment.
The organisations that succeed with event marketing deploy multiple formats strategically, integrating them with broader marketing programmes and measuring results rigorously. They recognise that events deliver value beyond immediate leads, building brand authority, facilitating relationship development, and creating opportunities for peer-to-peer influence that accelerates buying decisions.
Most importantly, they focus relentlessly on attendee experience. In a world where everyone’s calendar is overcrowded, earning someone’s time is a privilege. Deliver genuine value, facilitate meaningful connections, and create experiences worth remembering, and events will remain central to your B2B marketing mix for years to come.
References and Further Reading
[1] Leaders’ Breakfast Roundtable: The Power of Purpose in the … https://sanctus.io/workplace-purpose-breakfast/
[2] B2B Events Ideas and its Benefits https://www.ortusclub.com/what-is-b2b-event-marketing-and-why-is-it-important/
[3] Mapping the B2B Buyer Journey: Strategies for Success in … https://www.cognism.com/blog/ultimate-guide-to-the-b2b-buyers-journey
[4] Return On Objectives: The Qualities of a Successful B2B … https://www.ortusclub.com/return-on-objectives-the-qualities-of-a-successful-b2b-event/
[5] What is Event ROI? A Comprehensive Guide https://livegroup.co.uk/what-is-event-roi-a-comprehensive-guide/
[6] Focused Roundtables https://www.jicaramedia.com/roundtables/
[7] Breakfast – from insights to income https://meridianwest.co.uk/event/from-insights-to-income/
[8] E-commerce breakfast event with Launch and Melt Digital https://www.launchonline.co.uk/resources/events-webinars/e-comm-marketers-breakfast-event-4nov-25/
[9] Breakfasts & Roundtables https://www.the-insurance-network.co.uk/breakfasts
[10] The 5 Networking Event Formats & How to Maximize Each https://www.linkedin.com/pulse/5-networking-event-formats-how-maximize-each-michael-j-
[11] Breakfast is the real power hour for success https://www.bbc.com/worklife/article/20161027-breakfast-is-the-real-power-hour-for-success
[12] 13 Reasons to Host Breakfast Events https://meetingpackage.com/blog/13-reasons-to-host-breakfast-events
[13] what time of day is good for networking? https://wavesconnects.com/blog/when-should-you-network
[14] Events and webinars https://suziewalkerexecutivesearch.co.uk/content/events-and-webinars
[15] Live Events | Executive Roundtables https://www.my-outreach.com/live-events
[16] Best Day and Time for Webinars: How to Maximize … https://www.experiencewelcome.com/blog/best-day-and-time-for-webinars-how-to-maximize-attendance-rates
[17] Best time of day and week to host webinars https://www.livewebinar.com/blog/webinar-marketing/best-time-to-host-webinars
[18] 10 Tips for Generating Seminar Attendees | DMA https://dma.org.uk/article/10-tips-for-generating-seminar-attendees
[19] The Basics of B2B Event Marketing: Types and Benefits https://www.lyyti.com/en/blog/basics-of-event-marketing-types-and-benefits
[20] 5 reasons why conferences should last longer than one day https://www.imagovenues.co.uk/go-perform/5-reasons-why-conferences-should-last-longer-than-one-day/
[21] 10 Ways to Beat the Mid-Conference Slump https://www.theavcompany.com/blog/energize-conference-slump
[22] Why Boredom is the Enemy of Conferences? https://www.beardedkitten.com/blog/why-boredom-is-enemy-of-conferences
[23] What is B2B Event Marketing & Why it is Important for You? https://allthingsbusiness.co.uk/knowledge-hub/what-is-b2b-event-marketing-and-why-is-it-important/
[24] Networking https://molevalleyforbusiness.co.uk/networking/
[25] Book a Networking Event – London https://www.businessjunction.co.uk/events
[26] Business Junction / Book a Networking Event https://www.businessjunction.co.uk/events-filter/lunch
[27] How can a Networking Lunch Benefit you? https://www.mollerinstitute.com/insights/networking-lunch-benefits/
[28] finger buffets catering https://allinhandcatering.co.uk/finger-buffets/
[29] Finger Buffet Sample Menus https://gourmetfood.co.uk/menus/finger-buffet
[30] When is the best time to schedule your business event? https://www.linkedin.com/pulse/when-best-time-schedule-your-business-event-nicola-donnelly
[31] 6 ways to increase conference attendance – HOST Salford https://www.hostsalford.com/news/6-ways-to-increase-conference-attendance/
[32] Breakfast Roundtable: Digital Marketing Transformation https://thefsforum.co.uk/events/breakfast-roundtable-digital-marketing-transformation/
[33] How to host a training session https://www.w12conferences.co.uk/how-to-host-a-training-session/
[34] How To Organise A Conference https://20bedfordway.com/news/how-to-organise-a-conference/
[35] 6 conference agenda examples and templates to improve … https://gogather.com/blog/conference-agenda-templates
[36] The Complete Guide to Audience Engagement in … https://www.bizzabo.com/blog/audience-engagement-guide
[37] Top Ten Tips For Hosting A Successful Conference https://www.stirlingvenues.com/news-events/blog-1-top-ten-conference-tips
[38] Maximising Impact with B2B Event Marketing: Strategies for … https://galapr.co.uk/b2b-event-marketing/
[39] Give me a break! https://www.conferencesthatwork.com/index.php/event-design/2012/05/give-me-a-break/
[40] Budgeting For Corporate Events https://nobleevents.com/budgeting-for-corporate-events/
[41] Create a reliable event budget in 5 steps https://www.spendesk.com/blog/event-budget/
[42] Conference and event planning guide https://thesecretarymagazine.co.uk/conference-and-event-planning-guide/
[43] 6 Steps to Building an Effective Event Marketing Strategy https://livegroup.co.uk/6-steps-to-building-an-effective-event-marketing-strategy/
[44] 15 Super Steps to Master B2B Event Marketing https://swoogo.events/blog/b2b-event-marketing/
[45] What is B2B Event Marketing? Types, Examples and Best … https://www.ibtmworld.com/en-gb/blog/event-management/what-is-b2b-event-marketing.html
[46] The Strategic Guide to B2B Event Marketing https://www.ortusclub.com/k-hub/the-strategic-guide-to-b2b-event-marketing/
[47] Free 2 Day Conference Agenda Template to Edit Online https://www.template.net/edit-online/413870/2-day-conference-agenda
[48] 2 Day Conference Agenda Template https://www.slidekit.com/two-day-conference-agenda-template/
[49] Sample Two Day Strategic Planning Off-site Agenda https://www.smestrategy.net/hubfs/Strategic%20planning%20agenda%20PDF.pdf
[50] How To Organise A Conference: A Step By Step Guide https://www.kdmevents.co.uk/help/how-to-organise-a-conference/
[51] Conference Breakfasts and Dinners https://conversational-leadership.net/conference-breakfasts-and-dinners/
[52] Conference Fatigue? How to Keep Attendees Engaged https://theeventmanager.de/blog/home/
[53] How to measure key event ROI metrics – AEO.org https://www.aeo.org.uk/blog-posts/measure-key-event-roi-metrics
[54] Understanding and mapping the B2B buyer journey https://www.qualtrics.com/en-gb/experience-management/customer/b2b-buyer-journey/
[55] Choosing a venue | Communications Hub – University of Oxford https://communications.admin.ox.ac.uk/event-management-toolkit-choosing-a-venue
[56] How to Choose the Right Corporate Event Venue in 2025 https://livegroup.co.uk/dont-book-your-2025-corporate-event-venue-without-reading-this/
[57] The Ultimate Checklist For Choosing A Conference Venue https://www.totallywickedstadium.com/2025/02/27/the-ultimate-checklist-for-choosing-a-conference-venue/
[58] Increase Your Conference Attendance With Our 5 Simple … https://30eustonsquare.co.uk/news/increase-your-conference-attendance-with-our-5-simple-steps/
[59] B2B Event: Top Ideas to Drive Engagement & Maximize … https://www.introhive.com/blog/b2b-event-strategies/
[60] The Benefits of Networking Events for B2B Companies https://www.extradigital.co.uk/articles/marketing/importance-networking-events/
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