Category: communication
Font Choices in Marketing: Making Every Letter Count
Font choices in marketing shape brand perception and drive customer trust. Learn how serif, sans serif, script and display fonts impact marketing effectiveness.
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Business Storytelling: Five Key Stories for B2B Success
Unlock the power of business storytelling for UK SMEs: discover five essential narrative types guaranteed to boost engagement and trust in B2B marketing.
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B2B Storytelling: Content that Connects and Converts
Learn how UK SMEs can transform B2B marketing using content and storytelling strategies for success in 2025. Simple, practical tips from Kevin Harrington.
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Supplier Partnerships: Your Brand’s Secret Marketing Asset
How strategic supplier partnerships transform procurement into a marketing asset. Learn to turn suppliers into brand advocates who amplify your business message
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Year-Round PR: Your Blueprint for Strategic Communications
Discover the blueprint for year-round PR strategy: rolling calendars, 75-20-5 budget allocation, and aligning communications with business goals for UK SMEs.
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I Don’t Remember the Internet Breaking 25 Times
A rant about hyperbolic marketing claims like Rightmove’s “25 homes that broke the internet” and why exaggerated advertising damages brand credibility.
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