Category: communication
Why Asking for Feedback Makes Marketing (and Art) Better
This post is about the beautiful mess between what we think we are telling people (whether by canvas or campaign), and what they actually see, hear or feel.
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Labour’s Communication Chaos: A Case Study in Strategic Messaging Failure and Lessons for UK Business
Proliferation of frameworks, revisions & overlapping priorities has created confusion & lessons for UK businesses, importance of clear, consistent communication
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Top UK Marketing Blogs: Expert Insights & Essential Reads
I’m always on the lookout for fresh ideas and practical advice. Staying updated with the best marketing blogs is a real game-changer for anyone serious about their craft. In this post, I’ll share my top picks for the most influential UK marketing blogs you should be following right now. Why Follow UK Marketing Blogs? Marketing…
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When Brands and Parties Vanish: The Recovery Dilemma in Modern Marketing
I’ve spent decades watching brands rise, stumble, and occasionally claw their way back to relevance. But what fascinates me most is the difference between how commercial brands and political parties handle their darkest moments. Take the Conservative Party’s spectacular collapse in 2024 – they didn’t just lose an election, they virtually disappeared from public consciousness…
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Punctuation and Perspective
There was a piece on the television recently where it was stated that 67% of students didn’t use semi-colons. The surprise was that 33% did use them. I suppose student communities are becoming part of stories that are easy to find or research; many students may even be carrying out this research for their…
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Rubbish Newsletters
Here’s another newsletter, this time from Reading Borough Council, that made laugh. They don’t usually. This one included a bit about the changing of bin collection dates. Not only did it now tell the residents of Reading what the new dates where, it was a teaser for what was to come. What a waste of…
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