Category: consumer marketing
The $611 Billion Marketing Mistake: Are You Making It Too?
The Costly Mistake Marketers Keep Making There’s a blunder we’ve been making for years, and it’s high time we addressed it. In this post, I’ll share the marketing misstep that’s costing businesses millions and how we can fix it. The Persistent Problem Ignoring the Customer Journey For decades, we’ve been guilty of treating marketing efforts…
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The Turbo Effect: How Christmas Adverts Boost Brand Visibility and Commercial Success in the UK
As the festive season approaches, there’s a palpable buzz in the air – and it’s not just about the twinkling lights or the promise of mince pies. In the UK, Christmas adverts have become a cultural phenomenon, with brands like Coca-Cola and John Lewis leading the charge. But it’s not just the adverts themselves that…
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The Rise, Fall, and Rebirth of Blue Nun: A Wine Marketing Phenomenon
As a wine enthusiast and marketing professional, I’ve always been fascinated by the stories behind iconic brands. Today, I want to share with you the intriguing tale of Blue Nun, a German wine that took the world by storm in the 1970s and continues to evolve to this day. This post will explore Blue Nun’s…
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The Birth and Rise of B2B and B2C: A Journey Through Time
Let’s look at the origins of two terms that have become crucial in the business world: B2B and B2C. It’s a tale that spans decades and involves some pretty interesting characters. So, let’s get started! The Early Days: From Words to Acronyms Back in the day, people actually had the time to say “business-to-business” and…
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Spotify Wrapped for 2024
Here are the headlines of my Spotify listening for the year. Listening Overview Peak Listening Top Artists and Songs Top Artists Top Songs 1. Steely Dan 1. “Rikki Don’t Lose That Number” – Steely Dan 2. Eagles 2. “What a Fool Believes” – The Doobie Brothers 3. Carole King 3. “Easy” – Commodores 4. Elvis…
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The Art of Menu Manipulation: How Restaurants Influence Your Dining Choices
I wrote a post about menu design last year. This focussed mostly on the guest’s needs. Following that, I received some questions about the science of menus from the restaurant’s point of view. For restaurant owners and menu designers, here are my tips, thoughts, and researched ideas on how to design your menu. The aim…
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