Tag: AI
The AI Loyalty Conundrum: Navigating Consumer Trust in the Age of DeepSeek, ChatGPT, Claude, and Perplexity
I am fascinated by the rapid advancements in artificial intelligence. The emergence of AI chatbots and assistants like DeepSeek, ChatGPT, Claude, and Perplexity has revolutionised how we interact with technology. However, with this innovation comes a new set of challenges, particularly regarding consumer loyalty. In this article, I’ll explore the complex landscape of AI and…
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Spotify Wrapped for 2024
Here are the headlines of my Spotify listening for the year. Listening Overview Peak Listening Top Artists and Songs Top Artists Top Songs 1. Steely Dan 1. “Rikki Don’t Lose That Number” – Steely Dan 2. Eagles 2. “What a Fool Believes” – The Doobie Brothers 3. Carole King 3. “Easy” – Commodores 4. Elvis…
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The Hottest Topics in Marketing
Some of the hottest trending topics in marketing currently are: AI Marketing Artificial intelligence enables automated ad targeting, content creation, predictive analytics, personalisation and other data-driven marketing initiatives. Influencer Marketing Leveraging social media influencers to promote products and build brand awareness, especially among millennial and Gen Z demographics. Video Marketing Video ads, live-streaming, and short…
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The Story of a Marketing Career
This is the story, according to AI, of a 30 year marking career. It is written for a three year old to understand. Once upon a time, there was a friendly person named Mark. Mark started his career in marketing when he was just a young and curious junior marketer. In the beginning, Mark’s job…
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How Trends In Innovation Are Evolving Companies
Companies are evolving; they are a lot different to their predecessors. Innovation has changed how companies are organised, products are developed and teams are led. All of this has been done for the better, with companies becoming more efficient and far-reaching than ever. Innovation itself is being innovated. The innovation trends are worth noting, as…
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