Tag: B2B
The Unsung Heroes: UK’s Top 5 B2B Marketing Maestros Shaping the Industry
I’ve had the privilege of witnessing the evolution of B2B marketing in the UK. Today, I want to shine a spotlight on five remarkable individuals who are revolutionising the way businesses connect. These marketing mavens aren’t just influencing their companies; they’re reshaping entire industries. Now, you might be wondering why I’ve chosen to focus on…
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B2B Marketing in the UK: A Timeline of Key Events and Developments
1800s 1851 Post-World War II Late 20th Century 2002 2003 2004 2005 Early 2000s – Present 2020 – Present Present Day This timeline highlights the evolution of B2B marketing in the UK, from its early beginnings in industrial publications to the digital-focused, data-driven discipline it is today. References and Further Reading [1] https://www.b2bmarketing.net/history/[2] https://joshuaballantine.com/reconciling-industry/articles/history-of-b2b-marketing/
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Top 10 Marketing Universities: What Makes Them Exceptional?
Explore my personal rundown of the top 10 global marketing universities in 2025 – what sets them apart and how each institution shapes the marketing leaders of tomorrow.
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Q: What matters in B2B marketing?
Omobono, partners of The Marketing Society, set out to establish an authoritative benchmark of B2B digital marketing activity. They wanted to find out how much was invested into digital by B2B marketers, and which digital activities were viewed most positively. In other words, what works where in B2B digital marketing? You can see the PDF…
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Are SMEs Worth It?
I’ve been involved in a lot of conversations over the last couple of years about selling to SMEs in the UK. For many companies, this looks like it should be a rich stream of business if only it was accessible. Just the number of SMEs make this an area worthy of consideration; there are well…
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