Tag: B2B
People can’t read their own data?
So why is it that people can’t read their own data? I received a piece of DM from a marketing agency recently. It was creatively good. It inspired me to delay its arrival in the bin. I opened it. So far so good; most DM doesn’t get that far. I even spent a couple of…
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B2B Marketing in 2nd Place
Charlotte Graham-Cumming, joint managing director at Ice Blue Sky started a debate recently on LinkedIn about B2B marketing. B2B Marketing Focus – is there an appetite? I have had a couple of discussions with Marketing Society members around increasing the amount of events and information that the Marketing Society provides for B2B marketers. I wanted to see…
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Changes in B2B Marketing
How has B2B marketing changed in the last decade? Well in our business physical brochures are becoming less common, PDFs are prolific, websites are the order of the day and there are many other changes as well. I was pleased to read a nice, succinct article at marketing.co.uk that talks a little more about these…
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The difference between B2B and B2C agency approaches
At a guess 40% of my marketing career has been B2B and 60% B2C. Recently I’ve been casting the net to find new suppliers/partners for a broad range of activities that are absolutely in the B2B area. And I’m thrilled to say that I’ve been meeting some very interesting people. Some of these were on…
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