Tag: Brand Equity
The CMO’s Value Creation Blueprint: From Startup to Exit
Discover how marketing leaders drive business value at every lifecycle stage. Strategic insights for SME owners on maximising exit valuation through marketing.
Written by
Does Marketing Push Product Prices Higher?
Does marketing push up product prices? Discover how smart marketing creates pricing power that justifies premium prices rather than forcing costs higher.
Written by
Overtrading: The Hidden Pitfall of Business Growth
I’ve seen my fair share of companies soar to great heights, only to come crashing down due to unforeseen challenges. One of the most insidious threats to growing businesses is a phenomenon known as overtrading. In this post, I’ll explore two distinct types of overtrading, share a personal experience highlighting the less-discussed form, and offer…
Written by
How P&G’s Bold Advertising Strategy in 2008 Secured Their Market Dominance
In the tumultuous landscape of the 2008 economic downturn, many companies faced the daunting challenge of maintaining their market presence amidst dwindling consumer spending. However, Procter & Gamble (P&G) charted a different course, opting to sustain their advertising investments rather than retreat. This decision not only preserved their brand visibility but also laid the groundwork…
Written by
