Tag: brand strategy
B2B Brand Building: Gain B2C-Style Benefits & Visibility
Learn how B2B marketers can build authentic, visible brands that create emotional connections and drive market share growth like top B2C brands.
Written by
The Marketer’s Mirror: Personal Brand or Paymaster’s Prize?
Marketing professional exist in a peculiar state of professional schizophrenia. Simultaneously the architect of our reputation and the guardian of a brand.
Written by
Multiply Your Marketing Force With Internal Brand Ambassadors
Imagine if you could multiply your marketing force by 20, without increasing your wage bill or recruiting anyone new, and without needing to convince finance.
Written by
The UK North-South Marketing Divide
Does Geography Still Dictate Success? Right, let’s get straight into this thorny subject that’s been causing heated debates in marketing circles for decades. The UK’s north-south divide isn’t just about accents, house prices, or which end of the country gets the decent weather – it’s fundamentally reshaping how we think about marketing, advertising, and consumer…
Written by
The Most Innovative Marketing Campaign by a UK Professional Services Firm: Accenture’s “New. Applied. Now.”
As someone who’s been in the marketing game for quite some time, I’ve seen my fair share of campaigns come and go. Some make a splash, others barely create a ripple. But every once in a while, a campaign comes along that truly changes the game. Today, I want to talk about one such campaign…
Written by
The Top Five Most Important and Influential Marketers in the UK
For me, these are the top five most important and influential marketers in the UK. These individuals have not only made a significant impact in their respective fields but have also shaped the marketing landscape in ways that continue to inspire and innovate. Let’s get started! 1. Mark Evans – Direct Line Group Mark Evans…
Written by
