Tag: Coca-Cola
The Turbo Effect: How Christmas Adverts Boost Brand Visibility and Commercial Success in the UK
As the festive season approaches, there’s a palpable buzz in the air – and it’s not just about the twinkling lights or the promise of mince pies. In the UK, Christmas adverts have become a cultural phenomenon, with brands like Coca-Cola and John Lewis leading the charge. But it’s not just the adverts themselves that…
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Brand Value on the Balance Sheet
Don’t let people tell you that brand value is not important. Brand value can be an intangible asset on a company’s balance sheet, reflecting the monetary value associated with its brand name, reputation, and other brand-related factors. Here are a few examples of how brand value sits on the balance sheet for major companies: Coca-Cola…
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Selling Coca-Cola to Saudi Arabia
A salesman returns from his assignment in Saudi Arabia, where he went to sell a new brand of Coca-Cola. Seeing his downhearted face, a friend asks him, “Why the long face?” The salesman replied, “I failed in Saudi Arabia, the campaign was a complete failure.” “Why is that?” asked the friend, “I thought you had…
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Marketing Mishaps: The UK’s 20th Century Campaign Catastrophes
The 20th century witnessed numerous marketing campaigns in the UK, and while many were successful and memorable, there were also a few that didn’t quite hit the mark. Here are some examples of marketing campaigns that were widely regarded as unsuccessful or poorly received: British Airways’ “World’s Favourite Airline” (1997) British Airways launched this campaign…
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Unforgettable Marketing Campaigns: The Best of 20th Century UK
The 20th century witnessed several remarkable marketing campaigns in the UK that left a lasting impact on consumers. Here are some of the most notable ones: Guinness “Good things come to those who wait” (1930s-2000s) Guinness’s long-running campaign emphasised the slow brewing process and quality of its beer. It featured iconic advertisements with slogans like…
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Coca Cola Pours Down Oxford Street
I was surprised to see a Coca Coke emblazoned London bus that was chopping up the Coca Cola logo as part of the principal creative concept. This was in Oxford Street this week. Yes, it was quite clever, but I would have thought the Coca Cola brand police would have prevented this. The brand name was split…
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