Tag: consumer trust
Brand Political Stance: Should Your Business Speak Up?
Explore when a brand political stance helps or harms your business, with practical questions to decide if you should speak up or stay neutral.
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I Don’t Remember the Internet Breaking 25 Times
A rant about hyperbolic marketing claims like Rightmove’s “25 homes that broke the internet” and why exaggerated advertising damages brand credibility.
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Slippery On-Pack Promotions: A Consumer’s Frustration
Frustrated with expired on-pack promotions? A personal rant on how brands like Tropicana risk damaging trust by pushing promotions already out of date.
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