Tag: crisis management
Year-Round PR: Your Blueprint for Strategic Communications
Discover the blueprint for year-round PR strategy: rolling calendars, 75-20-5 budget allocation, and aligning communications with business goals for UK SMEs.
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Should Your SME Specialise or Diversify? The Evidence That Could Transform Your Business
“Focus on your niche,” they tell you. “Become the go-to expert in your field.” Then, when times get tough, the same voices whisper about diversifying
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The Efficiency Paradox: Why Businesses Wait for Crisis to Innovate
The 3% Conundrum Have you ever wondered why certain business sectors seem to settle into a comfortable profit margin, only to scramble for efficiency when crisis strikes? It’s a phenomenon I’ve observed time and again, and it’s got me thinking about the nature of business resilience and innovation. Let’s consider a hypothetical sector where companies…
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Why a Strategic Communications Calendar is Essential for PR Success
As a marketing professional with years of experience under my belt, I’ve learned that one of the most valuable tools in our arsenal is a well-planned communications calendar. It’s not just about jotting down a few key dates and calling it a day; a truly effective calendar is a strategic roadmap that aligns your PR…
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Provocative Marketing: Success and Backlash
I’ve seen my fair share of bold advertising strategies over the years. But let me tell you, the last decade has brought us some truly unforgettable – and often controversial – marketing campaigns that have set social media ablaze. Today, I want to dive into the world of provocative marketing and explore how some brands…
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The Origins of Public Relations
I’m fascinated by the evolution of public relations and its impact on business and society. Let me take you on a journey through the birth and development of this influential field, which has shaped how we communicate and perceive the world around us. The roots of public relations can be traced back to the early…
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