Tag: data
The Six Unchanging Weaknesses of Marketers
Improve Your Argument Let’s look at six fundamental weaknesses that persist in the field of marketing. Despite rapid advancements in technology, globalisation, and evolving consumer behaviours, these inherent pitfalls continue to challenge marketers. The landscape of marketing is constantly in flux, adapting to new technologies, consumer trends, and global market dynamics. However, certain foundational weaknesses…
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Marketing: The Art and Science of Captivating Audiences
Marketing is a multifaceted discipline that combines creativity, strategy, and data analysis to influence consumer behaviour and promote products or services. The question of whether marketing is an art or a science has long been debated among professionals in the field. While some argue that marketing is an artistic endeavour driven by creative expression, others…
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Manchester’s Big Open Data Project
What happens when a city decides to make its data available to others to use easily? You get Manchester’s CityVerve. CityVerve’s ‘platform of platforms’ treats the city as a living breathing organism by giving it a technology layer that acts as a central nervous system, smartly supporting and connecting independent systems and applications. It is…
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Be Precise, Dr Who?
At last doctors are ceasing to be asexual in collected data. This is a form from the First Great Western website that asks doctors to say if they are male or female. I’m sure this isn’t brand new but it’s the first time I’ve spotted it.
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People can’t read their own data?
So why is it that people can’t read their own data? I received a piece of DM from a marketing agency recently. It was creatively good. It inspired me to delay its arrival in the bin. I opened it. So far so good; most DM doesn’t get that far. I even spent a couple of…
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