Tag: DMA
How UK Marketing Bodies Define Marketing Differently
Discover how CIM, DMA, IDM and MRS define marketing differently and what these distinctions reveal about modern marketing practice in the UK.
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Retailers not matching user demand for mobile selling
I can’t help but feel a sense of frustration. The Direct Marketing Association (DMA) has just released a study that confirms what many of us in the digital marketing world have suspected for some time: UK retailers are seriously behind the curve when it comes to mobile commerce. The Numbers Don’t Lie The DMA’s findings…
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