Tag: Ford
The History and Trends Behind Business Names
Business names are more than just labels; they are powerful tools that shape perceptions, build identities, and create connections. Over the centuries, the strategies behind naming businesses have evolved significantly, reflecting changes in society, culture, technology, and consumer behaviour. In this post, I will delve into the fascinating history and trends behind business names, exploring…
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How many emails does it take to make a Ford?
I was at an event at the University of Manchester today. A representative of the Ford Motor Company was speaking to the audience about the role of Information Technology in making cars. Up on screen came lots of numbers and these two stuck with me: Number of Ford cars produced a year = 6.3 million…
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YouGov Profiles
Wow, YouGov Profiles is fun. Give it a go; type in a brand name and see the profile of that brand’s customers. Ford drivers are often older, male and from Essex. Well, I’m oversimplifying it but have a go yourself.
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Dear Mr Gates
For all of us who feel only the deepest love and affection for the way computers have enhanced our lives, read on. At a recent computer expo (COMDEX), Bill Gates reportedly compared the computer industry with the auto industry and stated, “If Ford had kept up with technology like the computer industry has, we would…
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