Tag: KPI
5 KPIs for a Professional Services Business
Here are 5 typical key performance indicators (KPIs) for a professional services business: Other potential KPIs could include: The ideal set of KPIs focuses on productivity, profitability, growth, client satisfaction and strategic goals. They provide ongoing insights into the health and performance of a professional services business.
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People that don’t respond to your direct marketing
Mike Welsh, CEO, Publicis Dialog, has written a nice piece about direct marketing and the importance of brand consistancy, tone and all those fine people that don’t respond immediately…have a read. It made me think again about the importance of connecting strategy with tactical execution. There is no point in positioning a brand as ‘premium’ if the…
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