Tag: loyalty
Email Marketing Critique: When Generic Messaging Falls Flat
Analysis of Sonos’s failed back-to-school email campaign reveals critical personalization mistakes costing brands customer engagement and loyalty.
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The Loyalty Awards
Just a thought: do you think there is a bonus or reward for going to The Loyalty Awards for three years in a row? Anyway, I’m looking forward to attending later this month and meeting friends and acquaintances.
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Groupon looks to tap 11 million inactive subscribers
I’m sure Groupon will have some success here: According to Reuters, Groupon is looking to tweak its email offers to show these 11 million inactive subscribers more deals that are closer to where they live, in a bid to persuade them of the service’s relevance. The firm will also reportedly make a greater push on…
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Loyalty programmes dissuade firms from pricing products competitively
If you think that frequent flier programmes and other tactics that reward customers for their loyalty to a particular company ensure good deals for consumers, think again. According to Yuk-fai Fong (Assistant Professor of Management and Strategy at the Kellogg School of Management) and Qihong Liu (Assistant Professor of Economics at the University of Oklahoma),…
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