I’m sure Groupon will have some success here:
According to Reuters, Groupon is looking to tweak its email offers to show these 11 million inactive subscribers more deals that are closer to where they live, in a bid to persuade them of the service’s relevance. The firm will also reportedly make a greater push on its restaurant deals, with the number of offers dropping as it focuses on highly-priced and luxury offers. Although such offers may keep existing users loyal and help Groupon’s brand, bread-and-butter restaurant deals are more likely to get inactive subscribers purchasing. Groupon will also bolster its sales teams with better customer relations tools.
It is most unlikely they will entice me back though. I found the wear-out factor with offers was a big thing as well. It wasn’t just that the offers were irrelevant (product or geography) it was the bombarding nature of the Groupon machine that put me off.
An additional thing to keep your eyes on is the retailer engagement with Groupon. Evidence suggests that a lot of the derived trade is only price orientated and is quite transient.
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