Tag: marketing ethics
I Don’t Remember the Internet Breaking 25 Times
A rant about hyperbolic marketing claims like Rightmove’s “25 homes that broke the internet” and why exaggerated advertising damages brand credibility.
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Just Because You Can Doesn’t Mean You Should in Marketing
Exploring marketing ethics through examples of when brands had the capability to take action but perhaps shouldn’t have, from data collection to AI campaigns.
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Slippery On-Pack Promotions: A Consumer’s Frustration
Frustrated with expired on-pack promotions? A personal rant on how brands like Tropicana risk damaging trust by pushing promotions already out of date.
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Do People Buy, or Are They Sold To? Rethinking the Role of Sales and Marketing
The Age-Old Question: Do We Buy, or Are We Sold To? If you’ve ever found yourself in a shop, on a website, or even just scrolling social media, you’ve probably wondered: am I making this purchase because I truly want to, or because someone, somewhere, has nudged me into it? It’s a question that’s as…
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Marketing’s Dual Nature: Shaping Needs or Enhancing Lives?
I’ve often grappled with the ethical implications of our marketing industry. Does marketing create false needs and fuel overconsumption? Or does it inform people about choices and improve lives? It’s a complex question that deserves careful consideration. The Power of Marketing Marketing is an incredibly powerful tool. It has the ability to shape consumer perceptions,…
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What role does marketing play in political debates and elections in a democracy?
I’ve observed how marketing techniques have become increasingly influential in shaping political debates and elections in modern democracies. While some argue this trend is concerning, I believe marketing can play a constructive role when used ethically and transparently. At its core, political marketing aims to effectively communicate a candidate’s or party’s message to voters. This…
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