Tag: marketing strategy
Writing a Marketing Brief – the Essentials
Writing a marketing brief for an agency is a critical step in ensuring your marketing campaign’s success. This post will guide you through the process of considering, collating, writing, and delivering a marketing brief in a structured and effective manner. 1. Understanding the Purpose of a Marketing Brief Before diving into the process, it’s essential…
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Professional Services Marketing Budgets
A comprehensive guide to marketing budgets for UK professional services firms, covering benchmarks, allocation strategies, ROI and practical budgeting advice.
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Horizon for a Marketing Strategy and Budget
The ideal time horizon for a marketing strategy and budgeting depends on various factors, including the industry, business goals, market dynamics, and the level of uncertainty. While there is no one-size-fits-all answer, here are some general guidelines to consider: While a multi-year marketing strategy can provide a more holistic and forward-looking approach, it’s important to…
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The Misuse of the Term “Strategy”
In the marketing context, the misuse of the term “strategy” often occurs when people confuse it with tactics or use the two terms interchangeably. Here’s an explanation of how this misuse happens and why it’s important to differentiate between strategy and tactics: Why Differentiating Strategy and Tactics is Important In summary, it is important to…
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Top 10 Marketing Functions
It’s important to note that the significance of marketing functions can vary depending on the industry, business objectives, target audience, and overall marketing strategy. However, some marketing functions are generally considered more significant due to their impact on overall business success and customer engagement. Here are some of the most important marketing functions, out of…
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ZMOT = Zero Moment of Truth
Last night my wife was researching information about children and broken fingers. As I had attended a round table with DigitalMR earlier that day and had taken their reading recommendation, I recognised this as a Zero Moment of Truth (ZMOT). Like many things in marketing, ZMOT in itself is not the most amazing concept. But…
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